Restoration CFO

Financial guidance for restoration business owners, from a fellow restoration owner.

August 27 · Michele Gray

The Cash in Your Account Might Be a Loan From a Job You Haven't Finished

Overbilling is normal in construction and healthy in restoration. Spending it is what kills contractors who look strong on the bank statement.

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August 26 · Michele Gray

Your Turnover Problem Isn't People Quitting

Construction has the highest separation rate of any goods-producing industry and a below-average quit rate. Both are true at once, and the gap between them is a decision you are making.

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August 20 · Michele Gray

Supplements Are Change Orders. Bill Them Like It.

Research puts change orders at 11-15% of contract value. In restoration that money has a name, and if you don't have a process for claiming it, you're eating it.

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August 19 · Michele Gray

Why Your P&L and Your Bank Account Never Agree

On a restoration job, a great month on paper next to a scary bank balance isn't an error. It's revenue recognition doing exactly what it's designed to do.

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August 18 · Michele Gray

The Payment Tool Restoration Owners Are Too Nervous to Use

Only 12% of contractors always get paid on time. The mechanics lien is built for the other 88%, and its deadline is already running on your open jobs.

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August 17 · Michele Gray

Your Paycheck Is Not Your Profit

The IRS already knows your paycheck isn't your profit. Why restoration owners should separate a market salary from real profit — before it costs them.

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August 14 · Michele Gray

The Restoration Claim Cycle Is a Schedule, Not a Surprise

A well-run restoration insurance job typically pays in 4–8 weeks, and a supplement can restart the clock. How to plan your cash around the claim cycle.

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August 13 · Michele Gray

What Does It Actually Cost You to Win a Restoration Job?

Restoration sits in one of the priciest lead markets online — and even referrals aren't free. Here's why blended marketing spend hides the number that matters: cost per job, by channel.

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August 12 · Michele Gray

You Don't Own a Restoration Company. You Own a Job.

Michael Gerber's E-Myth explains why your best estimator is also your ceiling — and why a restoration company that can't run without you is worth less.

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August 11 · Michele Gray

The One-Page Report That Sees Your Cash Crunch 13 Weeks Out

The 13-week cash flow forecast is the turnaround world's crisis tool — and the one report that lets restoration owners see a cash crunch coming, not hit it.

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August 10 · Michele Gray

The 2% Discount That's Really a 36% Interest Rate

That '2/10 net 30' on your supplier invoice is a finance decision in disguise — and for cash-strapped restoration firms, the math runs opposite to instinct.

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August 7 · Michele Gray

Why a Profitable Restoration Job Can Still Drain Your Bank Account

Underbilling — work you've done but haven't billed — quietly finances your restoration jobs out of your own pocket. How to spot it and close the gap.

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August 6 · Michele Gray

Your Restoration Demand Is Recession-Proof. Your Business Isn't.

Most restoration work is insurance-funded and non-discretionary, so demand barely tracks the economy. That safety is exactly why owners get blindsided by cash.

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August 5 · Michele Gray

Markup Is Not Margin — and in Restoration That Gap Is Your Profit

A 20% markup only makes a 16.7% margin. Here's why 'ten and ten' O&P quietly underprices restoration jobs — and the simple fix.

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August 4 · Michele Gray

Slow Pay Is a Line Item, Not an Annoyance

The construction industry lost $280 billion to slow pay in 2024. In restoration, the carrier's clock turns waiting into a financing cost you can price.

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August 3 · Michele Gray

More Than Half of Restoration Firms Now Take Zero Program Work

In the RIA's latest Cost of Doing Business report, 53% of restoration firms reported zero TPA revenue — up from 45%. They ran the math most owners avoid.

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July 31 · Michele Gray

Record Disaster Years Are the Ones That Break Restoration Companies

The U.S. now averages 23 billion-dollar disasters a year, up from 9. That surge in demand is a liquidity event before it's a revenue event.

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July 30 · Michele Gray

The Equipment Write-Off Is Back. Don't Let It Talk You Into a Cash Crunch.

A 2025 tax law made 100% first-year equipment write-offs permanent. For equipment-heavy restoration that's a real cash lever — if you dodge one trap.

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July 29 · Michele Gray

Why Restoration Companies Fail — and It's Almost Never a Lack of Work

Nearly half of construction companies are gone within five years. Federal data shows why — and it isn't a demand problem. It's a cash-timing problem you can plan around.

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July 28 · Michele Gray

The Real Reason You Won't Raise Your Prices

A Nobel-winning idea called loss aversion explains why restoration owners underprice, over-accommodate, and cling to losing jobs — and how to beat it.

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July 27 · Michele Gray

Why Working Your Crews Harder Won't Fix Your Restoration Margins

Construction productivity has barely moved in 20 years while manufacturing tripled. For restoration owners, that means you win on management, not muscle.

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July 24 · Michele Gray

The Worker Shortage Is a Margin Problem in Disguise

92% of contractors can't find workers. In restoration that shortage doesn't just delay jobs — it quietly inflates your true labor cost and eats your margin.

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July 23 · Michele Gray

The 5% Loss That Never Shows Up on Your P&L

The average business loses 5% of revenue to fraud, and restoration's cash-heavy field ops are a textbook target. The fixes are cheap and boring.

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July 22 · Michele Gray

The Boring Water Job Is Your Real Business

Fire jobs get the attention, but Triple-I data shows the frequent water claim — 1 in 67 homes a year — is what actually carries a restoration company.

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July 21 · Michele Gray

Why 27 Days of Cash Won't Save a Restoration Company

The median small business holds 27 days of cash, and a quarter hold under 13. Why restoration's cash math is worse — and how to fix it before the storm.

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July 19 · Michele Gray

Why Your Busiest Restoration Jobs Can Lose You Money

A 50-year-old economics idea called the winner's curse explains why the busiest restoration shop in town is often the least profitable — and how to break the pattern.

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May 17 · Michele Gray

Water Restoration Profit Margins: What’s Normal and What’s Not?

Typical net profit margins in restoration run 10–20%. Here's how to benchmark your performance, what squeezes margins, and how to fix them without cutting corners.

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Want to know if your numbers are normal?

Schedule a call with us to review your margins, cash, and job costing.